Google the topic "lawyer marketing" or "improving your law practice" and you will get 2,640,000 results in .61 seconds. And no doubt, there is probably some good information buried in those 2,640,000 results. However, what is not contained in these search results (in at least the first 6 pages of results) is the concept of "other-centeredness." In this edition of The Bassett Bulletin, I will discuss the concept of other-centeredness and how it really should be the foundation of a successful - - and impactful - - legal career.
Misnomer vs. Misidentification
It is easy to get these two mixed up, but there are several key distinctions that make proper identification of misnomer versus misidentification essential for understanding (1) the significance of the opposing party's mistake and (2) what to do if presented with such a mistake.
